Vision, Mission & Values

To become the leading blue-chip agribusiness in Africa.

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  • To build a highly cohesive management team and systems to become a global, high yielding, high quality and efficient agricultural producer;
  • Build preferred, iconic and high-quality brands that satisfy global market expectations;
  • Maintain a high moral responsibility to staff, communities and the environment;
  • Pay a consistent and growing dividend to shareholders; and,
  • Benchmark against the top 20 African agribusiness companies.
  • Hard work
  • Focused growth
  • Teamwork
  • Innovation
  • Dependability
  • Frugality
  • Responsibility